Xiaomi Launches Content Streaming apps Mi Music and Mi Video in India | DoctorTech - Doctor Tech

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Friday, 4 May 2018

Xiaomi Launches Content Streaming apps Mi Music and Mi Video in India | DoctorTech

Xiaomi launched its Music and Video Streaming service, Mi Music and Mi Video in India. The launch took place at the recent Mi Pop Play event in Mumbai, where Xiaomi unveiled Mi Music and Mi Video as a value-added internet services. Xiaomi has been planning long to enter the media and entertainment industry in India, the recent launches are a proof of that. With this Xiaomi plans on taking a share in the Indian Internet Streaming Market.

Mi Music and Mi Video application comes pre-installed for the Xiaomi smartphone users already that enables the users to play the media content stored on their devices. After the launch of Mi Music and Mi Video Streaming service, users will be able to stream their favorite songs and videos online in the app and even download the content for offline play.

Xiaomi says Mi Music and Mi Video has to offer more than 10 million song tracks in more than 13 Indian languages. Clearly with such a huge playlist of songs, Xiaomi India is in complete stance to counter Music Streaming services like Amazon Music, Google Play Music, Apple Music, Wynk Music etc. Mi Music also give users free and unlimited lifetime streaming of tracks. Mi Music also offers a karaoke like experience with its new feature "Dynamic Lyrics" which lets the user to read and scroll the lyrics through the song.

Mi Music is partnered with indigenous online song streaming service "Hungama Music" which enable the users to download music on their device for offline play. Although to access the download music feature in the app, user has to purchase the Hungama Pro Package that will cost around Rs 899 annually.

Manu Kumar Jain, Vice President, Xiaomi made the following remarks during the launch; " With the launch of these two apps Mi Music and Mi Video, we hope to serve millions of Xiaomi smartphone users with a better user experience through enhanced Internet services." 

Talking about the Mi Video streaming service, the service will stream the video content from SonyLiv, Voot, Hungama music and some more services partnering soon with Xiaomi. Mi Video inventory by far contains more than 500,000 hours of media, out of which 80% is claimed to be free to users. The video formats supported by Mi Video are MOV, AVI, MP4, MPEG, M2TS, MKA and MKV. Mi Video will also have support for multilingual subtitles, various audio tracks and private folders.

With Xiaomi entering the value-added internet services in India, it will be interesting to know how company takes on from here and capitalize on its business model of providing premium services at honest prices.